What is PPC?
PPC offers an online seller the scope to offer the opportunity to his customers to purchase products right from the web page they are surfing. On one hand it improves the popularity of the product and the brand, as well as makes it possible for the seller to improve sell by driving traffic directly to his site. The payments of the PPC advertisements are often based on bids, or they can also be determined as per flat rates.
The benefits of PPC
Immediate visibility: The search engines play a crucial role in the amount of traffic to your site, and in order to improve your visibility in the search pages, the PPC model can be particularly effective. So, if your website is running low on traffic, spending on PPC advertisement can be a fruitful way for immediate improvement.