1) Button focused Chatbot

In the olden days, we used mobile phones which had buttons for voice calling and messaging purposes. If we want to ask any questions about the product or service from brands. They used an Interactive voice response (IVR)  System for solving customer problems. Nowadays It was transferred to chatbot which will show our website menus as option tour customers. If a customer chooses any of the menus in chat, we will set a response for those menus. It is called button focused chatbot. Once you get 100 or 1000 visitors to your website on a daily basis you can make a decision to choose a button-focused chatbot.

2) Keyword Recognition focused Chatbot

I visited a supermarket that has more variety of grocery products. I asked one salesperson where potatoes are for sale. He guided me to which row and rack stored vegetables. Here “potato” is a word that recognizes the human and replies relevant to that rack. When it comes to the computer, it recognizes the keyword and replies to the relevant webpage link to your customer. Once your website gets 100 to 1000 returning visitors to your website on a daily basis you can make a decision to keyword recognition-focused chatbot.

3) Conversion focused Chatbot

One month ago I bought groceries for my home with my wife’s grocery list in a nearby grocery shop. This month, I went to the same shop to buy groceries and used the same grocery list. Finally, it saved more time to get my groceries home. When it comes to the website, you need to ask the question “Can I repeat your old order which you made for the previous month? “. If they replied “yes”, We can proceed with your order for the existing customer. Once your website gets 100 to 1000 conversion which means sales of your products or service to your website on a daily basis you can make the decision to Conversion focused Chatbot.

I hope you have understood the different types of chatbots for business. Now you can make a decision about which type of Chatbot suits your business. We explained the different situations of chatbot based on our research. Finally, If you are interested in sharing your example, you can feel free to ask your example and doubts about our social media.

1. Less Budget

The budget will come in two situations for online ads. Initially, Before creating a campaign we need to set a budget in our business account level. After that, We need to set a budget for a specific month or week campaign. The campaign budget will deduct from the account level. The daily budget will be deducted from the campaign level based on customer clicks. For Example) If you set a daily budget Rs 300 and cost per click Rs 10, then a maximum 30 clicks only done by your customer. After that, your customer can’t see your ad because of less budget in your daily budget.

2. Location

Every business has customers, they are located anywhere in the world. Any Online Ad Platform gives the option for targeting your customers geographically. They also provide targeting option with a specific radius of kilometers which is more helpful for local business. . For Example ) if you target your ad visibility within a 20km radius from your location, your customer should see your ad within a 20km radius location. If your customer searches for your product or service apart from a 20km radius, your customers can’t see your ad.

3. Schedule

Every business has its own business hours. Many online ad platforms provide dates but some platforms provide specific schedules based on shop opening time and closing time. If you are setting a campaign, you must set a scheduled end date based on your campaign budget. In our company, we executed one campaign for local businesses based on shopping working hours. If anyone searches for a product apart from working hours, your customers can’t see your ad.

4. Status

While executing your campaign for your business, it will be reviewed from an online ad platform. If you violating the policy of an online ad platform, your campaign will be rejected from the online platform. Finally, your customers can’t see your ad. If your ad is successfully approved, your campaign status will be active. As an Advertiser, you can control your campaign from online ad platforms. If you change your campaign status “Active” to “Pause“ mode, your customers can’t see your ad.

I hope you all understand the reasons behind online ads that are not visible to your customers. If you resolve your problems with your online advertising campaigns, you can share this article with your friends on social media or SMS. The above 4 reasons are the very basic level for a checklist for your online advertisement. If you have any doubts in your online advertisement, you can easily reach out by mail id support@webkites.in.We are happy to solve your problem with our knowledge.

Before you Design

If you are running a B2C ( Business to Customer ) , you will sell products or services. You have to know about your customers. Before your Design, you must build a customer avatar which is also called a persona . Once you know about a customer you have to collect information about customer behavior, demographics, and interests in your mind. For Example ) If you want to know people’s interest on google, you can check google trends with the demographic locations.

Apply your Design

Now you recollect that customer information and take action with your design tools like photoshop, illustrator, and much more. Now you know your customers what devices are using more. You can define width size for your online banner. You need to design mobile and web separate banners. Check design principles like balance, alignment, whitespace, and repetition. Once you complete your design you ask your unknown friend for review purposes. They will find mistakes easily without knowing design principles. To know more about design principles check the standard designer community.

After your Design

Finally, you have to spread your design on different platforms based on your customer using platforms. Due to internet penetration, you have to go with an omnichannel approach for your business. For Example) If your customers are using an android phone they will surely use the play store. Now you can check the play store which app is trending and relevant to your customers. Generally, Social media Apps are trending all over the world. If you want you can check different social media banners dimensions from social media research insight using social media tools..

Start Spreading

I hope you are well cleared about online banners. Hereafter you can make your own decision for your organization or company brand to the people online. If you have any doubts feel free to ask us, we will respond to you. Don’t forget to share this article with your business friends using social media or SMS or word of mouth or any good way.

SEO (Search Engine Optimization) is a process and techniques used to attract more customers to a website, by attaining a high- rank placement in the result pages of search engines like Yahoo, Google etc.

WHY SEO IMPORTANT FOR A WEBSITE

1.    OPTIMIZED VISIBILITY

         Generally, Internet search users will not click directly through the pages or search result pages. Thus, a website ranking is based on the organic search results which will increase the number of visitors to the site. SEO helps in increasing the accessibility of a site easily and also helps the search engines in finding the site more often thus the visibility of the website will be improved. SEO is a best practice that developers follow while creating a website which helps in achieving better ranking in search engine results.

2.    ORGANIC SEARCH

        Organic search plays a vital role in the performance of a business website.SEO helps in finding the relevant search results through organic search as per the customer query where the contents of text and metadata are optimized which ensures that the right information is shown in the context of the search query to obtain more clicks from search results.

3.    BUILDS TRUST

     Websites with higher search results are most often seen as credible and more trustworthy. SEO helps in creating a good website with user- friendly environment which will be easily discovered in search results thus giving the trust and brand credibility in all terms.

4.    BUSINESS IMPROVEMENT

Using SEO process will bring a positive impact in the buying cycle since it ensures that the brand is visible to the relevant people when needed and also enhances the healthy conversation between the buyer and the customer which automatically improves the business.

5.    DISCOVERING NEW OPPORTUNITIES

SEO always discover new opportunities for the brands to keep updated as well to shine in the market thus paving the way to the modern digital world.

6.    SOCIAL MEDIA ATTENTION

     An SEO web design based website allows the social media to share the content straight from the website easily through which the website gains the social media popularity thus creating the brand awareness and also increases the amount of high-quality search traffic that is reaching the website.

7.    EFFECTIVE ADVERTISEMENT

  SEO creates a good advertisement experience which attracts the people through ads to click to our website thus gaining the popularity to the website.

8.    GOOD USER EXPERIENCE

In general, customers will be satisfied more if they get the results what they want in fewer clicks easily and quickly thus saving their time. SEO provides a positive user experience through which the number of users will increase for the website and also improves ranking.

Thus, Implementing SEO on a website will add more value to that website and its marketing efforts. SEO is the new marketing skill which will be helpful in creating a quality and standard website to meet the customer demand also to stay competitive in this advanced world.

     Keywords in SEO (Search Engine Optimization) are the ideas or phrases which define what the content is all about. They are the shortcuts which summarize the entire article. Keywords help Search engines like Google to search for appropriate queries.

WHY KEYWORD RESEARCH IMPORTANT FOR SEO

Keyword Research is a process to identify popular phrases or words which people frequently search using search engines.  Researching the keywords will help content writers or marketers to understand better to create optimized SEO content. It is one of the important SEO factors that improve the rank of Google and also adds value to the website.

1.    KEYWORDS ACT AS HINTS

Keywords have the power to express both explicit and implicit information. For example, the keyword “safest car” has explicit information stating “safety concern” as well as implicit information stating “who owns a car for the first time”. Researching such powerful keywords and implementing the content will add value to the blogs. To start with the keyword research it should include the idea, topic or head keyword which is also called “seed”. The seed comes from the respective industrial knowledge related to the products or the services we provide. This seed increases the search volume as well as it will be helpful to find more related keyword suggestions.

2.    TO CREATE AN OPTIMIZED CONTENT

    Search engines like Google will be changing its search algorithm multiple times a year. Maintaining the SEO strategy regularly will always keep our blog in top searches ahead of the competitors. Change of keywords is also important in content optimization to meet the current demands. While changing the keywords, it is important to follow the SEO best practice to change the Meta description and subtitles that match with the updated content. Search Engines always looks for consistency in the entire content. Such Keyword Research practices will enhance the visibility of the SEO content as well it helps in creating an optimized SEO content

3.    PROMOTION OF BRANDS OR SERVICES

Performing the separate Keyword search in specific, under different categories of particular brands or products will lead to higher chance of attracting the targeted client leads who look for the exact kind of products listed under the particular category.

4.    TARGETS CUSTOMER

     The important factor of keyword research involves understanding the audience and the queries they ask, to answer them effectively related to the content with a combination of phrases and keywords.  Effective keyword research will automatically satisfy the customer requirements related to the particular product or services thus meeting their demands on time.

5.    SITE ARCHITECTURE

     When a website needs to be redesigned, keyword research helps in editing the existing site architecture also recreating the new website by copywriting. Generally, the site architecture is built only after the first round of keyword research is performed.

Keyword Research plays a vital role that helps in streamlining Search Engine Optimization (SEO) campaign and also brings the targeted users to visit frequently which in turn produces profitable results. A proper Keyword research will result in a successful Internet campaign.

            Search Engine Optimization is an analytical, technical and creative process to increase the online visibility of a website through search engine results. It is a process of optimizing a website where users can easily search through search engines. To start with the SEO content we need to create an outline first based on our understanding of the article.

 HOW TO WRITE AN SEO OPTIMIZED CONTENT

1.    KEYWORD RESEARCH

For better SEO content, we need to understand which keywords to be used in the Google search to see what kind of contents are currently in ranking. Keywords which are searched frequently will drive towards the competition for the premium position. It is always best to do research on keywords before the content is written.

2.     TECHNICAL NEEDS

To create optimized content, knowing a few things technically about how search engines like Google handle the pages will assist in building a strategy. A good understanding of how a blog should be structured will be more efficient in creating an optimized content.

3.    CONTENT-LENGTH

                 Generally, longer content and articles are preferred by search engines, so that users can search easily. Longer content adds more value to the customers and also increases visibility.

4.    CHOOSING TITLE

            The Title plays an important role in content.   Choosing the appropriate title related to the content is also an important factor to consider when a user searches using the search engine.

5.    ADDING LINKS

The Inclusion of External and Internal links adds more value to the content. Internal links refer to a post within the article and External links refer to a post outside the article referring to the authority websites like CNN, Wikipedia which helps the users to explore more on the particular topic which will create a positive impact to the users. Also, the URL of the content should have a focused keyword which will look more professional and likely to be shared more on the social media channels.

6.    VISUAL CONTENTS

Including images and videos will further attract the users and also the time spent by the users will also be increased on the site.

 7.    ADDING META DESCRIPTION

Meta Description is a quick summary of the article that is included below the title. Adding a Meta Description to the content helps the users to grasp easily about what the content is all about.

 8.    SOCIAL SHARING BUTTONS

Use of social sharing buttons provides users a platform to share our content thus increasing the brand exposure as well as improving the user experience.

 9.    MOBILE-FRIENDLY

    Since Mobile marketing is growing rapidly all over the world, blogs created should be useful for mobile users as well which will serve for future needs.

The main focus of the SEO content should be more informative and attractive which will be optimized for search as well as conversions and the next focus should be targeted towards the blog content which demonstrates how to use products and providing links relevant to the posts will automatically drive the users to spend more time in the blog.

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HOW SHOULD BE THE ARCHITECTURE FOR SEO WEBSITE

In site architecture, the contents are grouped and organized in the website which provides the user a better understanding of what the article is all about.

1.    PROPER HIERARCHY

     When a new website is created before the site structure is implemented a proper hierarchy should be planned to organize the information which helps the users to understand easily.

2.    URL STRUCTURE

         To increase the navigability of a website and to provide the most relevant information in a few clicks, a proper URL structure for the particular brands or products on those pages should be created.

3.    INTERNAL LINKS

        Creating the Internal links will be helpful to navigate through the pages in a website which is also part of the site architecture.  It helps search engines find the most important pages and how to access those pages which makes the process quick and easy.

4.    SECURED BROWSING

     Nowadays, security has become a great concern with many high-profile hacks widely. It is safer that websites should support secured browsing using Secure Sockets Layer (SSL) and HTTPS. To encourage this search engines like Google boosts the ranking to the website that supports secured browsing.

5.    XML SITE MAP

    Creating an XML site map allows easy understanding of the website’s structure for the search engines like Google. The pages which are most important and valuable can be determined by the developer as the more data is passed to Google.

6.    SEARCH ENGINE ACCESSIBILITY

    The site architecture should be designed in a way that the search engines like Google crawls through the website easily thus making the sites friendly for those engines.

7.    USER-FRIENDLY

     A properly designed website will attract the users by giving the relevant information quickly and easily thus enhancing the SEO. Satisfied customers stay a long time in the pages as well they stay connected.

8.    MOBILE-FRIENDLY

     Search engines like Google support mobile-friendly websites where the content is optimized for smartphone users. A website structure should be created considering the mobile users as well with optimized titles and Meta description which fits the screen space of smartphone.

9.    EASY ACCESS

    Users will be satisfied more if they get what they want in fewer clicks. The architecture needs to be designed in such a way that users could find the relevant information in a few clicks thus saving their time and providing easy access.

             The website should attract and meet the demands of users globally rather than focusing on particular countries. It needs to be carefully designed with accurate content. It should be created before a website is designed. There are a lot of methods followed to optimize the site for search engine.  One of the best optimization methods is Site architecture for better SEO.

HOW CONTENT WRITING HELPS TO IMPROVE SEARCH ENGINE RANKINGS

1.    UNIQUE CONTENT

          Content writing involves creating a unique content which exposes our business or website to visitors searching for long tail keywords are long phrases which are extremely specific, and also its focus on finding something that hasn’t been done before where there is a far better chance in high ranking.

2.   KEYWORDS USAGE

        Keywords are the phrases or words, that users type in search boxes to search for the particular content what they need. When users search online, they use abstract keywords rather than writing long sentences detailing what they are looking for. Focusing on the right keywords will bring more visitors to the page.  Content writing includes usage of more keywords relevant to what a particular website is about and what people are searching for by providing easy access and also ranks well in searches.

3.    IMPROVED READABILITY

        Search Engines like Google ranks the content, based on how easy our content is to read.  It should be eye-catching, simple, short and informative. Content writing allows the users to understand the content easily thus improving the ranking.

4.    FREQUENT UPDATES

         The world is constantly changing and most of the search engines want to present its users the most updated content possibly. Search engines like Google recognize the updated page by checking when it is last edited or optimized.  Content writing process helps in keeping the content up to date to fulfill the customer needs.

5.    INCREASE IN CONTENT-LENGTH

A detailed and informative content will be longer which make sense, thus improves  chances of ranking higher. Content writing process includes creating the content elaborately, where the best-ranking articles are the ones which have lengthy content.

6.    META DESCRIPTION

          Content writing also includes Meta description, where the quick summary of our content will increase the possibility of a user accessing our website which further boosts the ranking.

7.    ADDING LINKS

          By having the right types of links in our website is one of the ways, content writing helps in improving the search ranking that includes both internal links to the other pages on the same website and external links which is relevant to the other content in the web which provides added value to the customers.

8.    ERROR PROOF

         Content writing makes sure the page is error proof, by checking for the spelling and grammar mistakes thus improving the visibility for the readers.

It aims in converting each bit of content which is created to have its own goal and serve the user purpose which helps in attracting the business leads. By strengthening the readership as well by building a social following base through consistent efforts content writing helps improving the ranking further.

Digital Marketing is the promotion of products or brands using digital technologies such as the Internet, Search engines, Mobile devices, or more forms of electronic media to reach customers effectively.

Through Digital Marketing, marketers have more control over tools and data to analyze and execute effectively the needs of the customers. By knowing the targeted audience, it helps in improving customer satisfaction and also the revenue. In these processes are much faster compared to other marketing channels.

It is classified into a number of channels which are categorized as online and offline Marketing channels.

Online Marketing  channels :

This includes Search Engine Optimization, Email, Social Media, Affiliate, Mobile and Video Marketing, Content Marketing, Website Marketing, and Pay-Per-Click Advertising.

Offline Marketing channels:

This includes social media such as TV, Radio, as well as SMS and Bill Board Marketing.

REASONS HOW DIGITAL MARKETING PLAY AN IMPORTANT ROLE IN BUSINESS:

1.    COST EFFECTIVE

Digital Marketing helps in developing small businesses as well, with a better cost-effective marketing channel that delivers good results. Providing considerable savings to the business owners, they would prefer budget allocations into digital marketing compared to other traditional media channels.

2.    BRAND REPUTATION

Customers get satisfied only when their expectations are fulfilled. By delivering what marketers promised, will build a good relationship between marketers and customers.

3.    ERA OF MOBILE CONSUMER

Nowadays, Mobile Internet is been widely used from low- level consumers to a high level. Digital Marketing campaigns for mobile consumers achieved better growth and faster expansion.

4.    IMPROVED ACCURACY AND EFFICIENCY

Digital Marketing has the automation process which has a built-in analytics-dashboard, where the data can be collected automatically in a few clicks. Reports can be viewed and performance metrics can be done at each step with high accuracy.

5.    BUILDS TRUST

Interacting through social media, posting feedback online on experience with product or brand has been common nowadays. Digital advertising allows other customer reviews available online, visible to friends or other customers by automatically building trust and also the product is recommended.

6.    MEET BUSINESS DEMANDS

Digital Marketing leads a path to a successful business through a strong marketing strategy.

7.    HIGHER REVENUES

Companies can earn better revenue and growth through digital marketing strategies. Higher conversion rates improve the business to the next level.

8.    ACCOUNT-BASED MARKETING

Digital channels allow the consumers to create a personal account which uses highly personalized messaging to communicate with the marketers in a more efficient way.

9.    EMAIL MARKETING

Nowadays, most people prefer to hear from the brand through email. Email Marketing sends the targeted message right to the customers or potential customers. Through an automatic process, emails can be triggered based on the customer activity thus making the process easy and simple.

Digital Marketing scope is growing wider. Through this one can reach a large number of audience via digital platforms like Facebook, Twitter, LinkedIn, and Instagram. It will remain the most powerful way of marketing in the future.