WHAT IS DIGITAL MARKETING?
Digital Marketing is the promotion of products or brands using digital technologies such as the Internet, Search engines, Mobile devices, or more forms of electronic media to reach customers effectively.
Through Digital Marketing, marketers have more control over tools and data to analyze and execute effectively the needs of the customers. By knowing the targeted audience, it helps in improving customer satisfaction and also the revenue. In these processes are much faster compared to other marketing channels.
It is classified into a number of channels which are categorized as online and offline Marketing channels.
Online Marketing channels :
This includes Search Engine Optimization, Email, Social Media, Affiliate, Mobile and Video Marketing, Content Marketing, Website Marketing, and Pay-Per-Click Advertising.
Offline Marketing channels:
This includes social media such as TV, Radio, as well as SMS and Bill Board Marketing.
REASONS HOW DIGITAL MARKETING PLAY AN IMPORTANT ROLE IN BUSINESS:
1. COST EFFECTIVE
Digital Marketing helps in developing small businesses as well, with a better cost-effective marketing channel that delivers good results. Providing considerable savings to the business owners, they would prefer budget allocations into digital marketing compared to other traditional media channels.
2. BRAND REPUTATION
Customers get satisfied only when their expectations are fulfilled. By delivering what marketers promised, will build a good relationship between marketers and customers.
3. ERA OF MOBILE CONSUMER
Nowadays, Mobile Internet is been widely used from low- level consumers to a high level. Digital Marketing campaigns for mobile consumers achieved better growth and faster expansion.
4. IMPROVED ACCURACY AND EFFICIENCY
Digital Marketing has the automation process which has a built-in analytics-dashboard, where the data can be collected automatically in a few clicks. Reports can be viewed and performance metrics can be done at each step with high accuracy.
5. BUILDS TRUST
Interacting through social media, posting feedback online on experience with product or brand has been common nowadays. Digital advertising allows other customer reviews available online, visible to friends or other customers by automatically building trust and also the product is recommended.
6. MEET BUSINESS DEMANDS
Digital Marketing leads a path to a successful business through a strong marketing strategy.
7. HIGHER REVENUES
Companies can earn better revenue and growth through digital marketing strategies. Higher conversion rates improve the business to the next level.
8. ACCOUNT-BASED MARKETING
Digital channels allow the consumers to create a personal account which uses highly personalized messaging to communicate with the marketers in a more efficient way.
9. EMAIL MARKETING
Nowadays, most people prefer to hear from the brand through email. Email Marketing sends the targeted message right to the customers or potential customers. Through an automatic process, emails can be triggered based on the customer activity thus making the process easy and simple.
Digital Marketing scope is growing wider. Through this one can reach a large number of audience via digital platforms like Facebook, Twitter, LinkedIn, and Instagram. It will remain the most powerful way of marketing in the future.