Let’s discuss SEO trends in 2018,

HTTPS websites are more on page 1 of Google:

HTTPS implies that the safe and secure connections to the websites. One who want to add a secure connection to the website, they should buy an SSL (Secure Socket Layer) certificate. This can make the site visitor data are to be secured and encrypted.

The chrome has already started to implement the warning on sites for those who websites are not HTTPS. This leads to a bad user’s experience and diverts them from browsing on your website or even purchasing your services.

Move to HTTPS, after that, your visitors can assure that their information will not harm. So, that user’s experience will improve. This can leads to better SEO for your website.

More importance is given to mobile:

Smartphones are very grace among people, more traffic flows to any website through mobile phones only when compared to the desktop traffic flows. It won’t be an optional to have mobile-friendly websites.

Google search engines and users are required and excepted the mobile-friendly websites. It is one of the search engine ranking factor.

People Using Voice Search:

Voice search is one of the fastest growing types of query, but it’s not completely replacing traditional text search. It becoming more popular on all devices and it is used to gather all types of information to the users very fast and easily.

Here are some stats about voice search that will make you a voice believer,

By 2020, 50% of all searches will be voice searches.

Google voice search queries were thirty five times greater in 2016 than they were in 2008.

Most of the teens and some percent of adults use voice search on a daily basis.

Serious about Siri: Most of the people use Siri at least once a day.

Caring For Rich Snippet:

Rich snippets and regular snippets need a more caring. Both have a good title, URL and Meta description. The properly formatted rich snippets get more clicks and get a high click-through rate. Which leads to potential sales.

Page Speed:

In today’s technology, people want everything as fast including information. In websites, if users are searching for any queries, they have to wait until the page loads. If the page does not load in 5 seconds. Users might be move on to the other website. In that situation, the particular website losing the traffic from the users. If it continues, the particular website will easily lose the ranking in the Google search engines. Google says the website should be load within 3 seconds or less than that.

You can check your website speed test at the Google’s PageSpeed Insights.

The Rise of Link less:

Backlinks are the boost to the SEO for the many years. While getting links from outside sources gave websites a good ranking in Search Engines. For, further Google robots are slowly taking away the power of backlinks.

Search engines now have the ability to connect mentions of brands, institutions, organizations, and people without the need of linking to their corresponding web pages.

While links are going to still carry some weight, the other content around the hyperlinked text is going to also be very important.

Please mail to support@webkites.in or contact us through www.webkites.in to rank your website top on Google.

Google URL Shortener stands for Universal Resource Locator. It is also known as goo.gl and is a URL shortening service offered by Google. It compresses the long URLs into fewer characters to make a short URLs that can easier to share, tweet and e-mail to friends.

Users can easily make their short links at goo.gl or they can programmatically make them through the URL Shortener API. Users can able to write applications to use HTTP methods to create, inspect, and manage goo.gl short links from the desktop, mobile, or web through the URL Shortener API.

Why a URL Shortener?

Sometimes, the URLs are clumsy and unattractive. They don’t make readers to understand and destroy the attractive of everything. Most importantly long URLs don’t add worth to anyone. Using a URL shortener is needed, because it’s better when the URLs are smaller and requires a small amount of space only.

Uses of Google URL Shortener:

Make links more manageable

If you are sharing a link to your blog.

Which one is easier to use?

This long URL: http://www.webkites.in/blog/how-to-increase-website-performance-to-improve-seo-rankings

Or this

Shortened URL: https://goo.gl/9SKnNz

They Can track and compile click data

It is used to track the analytics of the URLs. It includes,

Number of Clicks,

Traffic Sources and

Platforms.

By tracking the performance of the links, easily we can understand what their audience is engaging with and adjust their strategies accordingly to the business.

Using a shortened URL in an email

Using a long URLs in an email is not at all fair to the readers. Using shortened URLs in an email can turn a much more readable message to the readers.

Can be transformed into social media services

Using a shortened URLs in your posts is a must. When you use a shortened URLs, there will be more space to write a detailed description of your services, messages or marketing. So that easily you can share your thoughts on Facebook, Twitter and other social media.

Promote sharing

Shortened URLs make much easier to share, which promote sharing as well. We hope many shares as possible when we post.

Advantages of Google URL Shortener:

Security

Warning message if the short URL points to a suspected malware, phishing, or spam website.

Stability

Reliable service with good uptime.

Analytics

It is used to track the number of clicks for your link.

Speed

Fast resolution of short URLs (in a few milliseconds).

How to use Google URL Shortener:

First, go to the website of https://goo.gl.

Next, place your long URL in the given field, confirm that you are not a robot and click shorten URL box.

After that, you will get a popup box with the shortened URL and details of the given URL.

Finally, copy the URL and click done.

Please mail to support@webkites.in or contact us through www.webkites.in to rank your website top in Google.

Facebook Remarketing is the one way of reconnecting with Facebook users those who have already visited your website page. This will be done by installing a pixel on your webpages, which sends information back to Facebook.

If the user is signed in, their account is logged and is then eligible for retargeting campaigns. You should setup the custom audiences to capture the users and set a goal for them to complete like click your phone number, for instance.

Those who don’t complete the goal are added to the custom audience list. It have auto-remove visitors those who have completed the goal. So, that easily you can target those users by creating simple demographics and relevant content.

It allows you to interact with people who have previously visited key pages on your website and offers them a new efficient way to coincide the right people with the right message.

Some of the Facebook Remarketing practices are,

Expand the market reach:

Expanding the target to those individuals who share characteristics with your potential and existing customers. You can do this by creating a custom audience list which includes people who have visited a particular page on your website.

The advantage of this method is to reach potential new customers that you were missing out on and who are interested in your product or services might convert into buyers.

Lower Cost per Click:

When compared to remarketing on search engines than its lower cost on remarketing in Facebook per click. Because the lower cost is that Facebook traffic is less targeted than the search engine traffic. The Search engines normally work around pull marketing since the people has searched for your product to start with, but Facebook exposes new potential clients to your product (push marketing) since, really, Facebook users aren’t searching for your product or service right now.

Drive Higher Conversions:

It takes time to converting a first time visitors in to buyers. If your industry is competitive, users can browse multiple websites before they complete a purchase. Once they left your website, they can forget your name and you might be lost your sale. To avoid this, remarketing to website visitors, who left your website and again they see you on Facebook will be more recognizable and efficient to boosts your chances of them converting.

You can exclude users those who have completed a sale by simply creating a custom remarketing segment for users who visited your thank you page and then preventing them from seeing your campaign.

Social Proof:

When a person who purchases your products or uses your services and they think that a good experience then, they recommend your brand or business. It’s not about to limit your remarketing only to potential customers. Displaying ads to those who have already purchase from you, allows current customers to interact with potential customers.

Happy customers always share positive comments and engage with your content. This can improve positive impression of your brand and might have increases the conversions, also increases brand loyalty.

This can leads to generate more engagement and conversions among potential or existing customers.

Mailing List Integration:

You can remarketing through mailing lists. You have to create a custom audience and import the mailing list. After that Facebook matches it up with the profile attached to the email. This way you can market to users even those who not known you have a Facebook page.

Please mail to support@webkites.in or contact us through www.webkites.in to rank your website top in Google.

Let us discuss some of the tips to rank for You Tube videos,

Video content:

First of all, people fail is the videos they are creating. You Tube is not a shopping website to create a sales videos?

Users are mainly seeking content to solve their problems and to learn skills, watch funny videos and waste time. To get a continuous flow of views concentrates on the content accordingly.

You Tube SEO in Mind:

Video Filename

Once you did with your video make sure that you have given keyword as a video filename.

For example, if you want to rank for the keyword “web designing company in Chennai“ then you have to name your video like web_designing_company_in_chennai_video.mp4. It may not be a ranking factor but it doesn’t affect.

Video title

The title of the video should be at least 5-words long so you can add keywords in that without keyword stuffing.

Video Length

Video of the length should be 60 seconds long for better performance. The following points are helping to rank videos better. They are,

•    Number of seconds viewed

•    Comments of your video

•    Likes of your video

•    Social shares of your video

These metrics forced YouTubers to create better videos, more engaging content in order to satisfy the algorithm.

Creating length videos will help to spend people more time on videos.

Video Description:

In this section, add a link to your website. Write a unique description for at least 200 words. Because Google won’t like duplicate content and it can turn against you. Avoid keyword stuffing.

Utilize Playlists:

Playlists are one of the important parts while uploading a video. Create a playlist for your video using your keywords. It is the other way of signals to tell You Tube what your video is about.

Custom thumbnails:

While you upload a video, it will give you 3 different screenshots from your video to select from. Use custom thumbnails to attract your customers to get into your video. Because the first impression is a must. Adding custom thumbnails that tells exactly what your video is about to the users to click on it.

To add a custom thumbnail, simply click on the “custom thumbnail” button which is located on the “Upload” screen a few things to note:

1.    Size for the image should be 1280 x 720,

2.    Should be a .BMP, .GIF, .JPG or .PNG,

3.    Should be under 2MB,

4.    Use bright colors like Yellow, Red or Orange.

Dress up your channel page:

Add a profile picture, header, description and links. Don’t leave it empty because You Tube considered it as a spam.

Some of the parts to fill out:

• Add links,
• Add channel images,
• Subscribe to similar channels and
• Add a long description.

Try these simple tips to drive a continuous flow of traffic to your website.

Please mail to support@webkites.in or contact us through www.webkites.in to rank your website top in Google.

It is a social network that allows users to discover and save ideas of the pictures, videos. And also share the images and videos by own or from other boards. It is like other social media channels, can help create brand awareness and possibly facilitate website leads, but we still believe that, for most businesses, search engines can provide better ROI and direct conversion of visitors to customers. People can either upload pictures from their computer or pin things they find on the web using the Pinterest bookmarklet. It using posts that are called Pins.

Here, you can also search for articles you want to read and save these pins to your boards on your profile for convenient viewing later on. Since it operates like a search engine, indexing your pins based on the keywords.

Some of the tips for, to get pins and web visit. They are,

Create Boards:

Creating boards are the one place for managing articles (pins) and making it easy for people to find new things what they are interested in. If you have a board in the name of, like web design tips, someone searching for that topic, they will use to follow this board. On the off chance that you stick a photo or an article identified with website composition tips, your adherents will get that particular board stick in their sustain.

Pin your content regularly:

If you are not putting out your content regularly, your followers don’t have any way to back to your website. So, pin your content regularly and also repin your old content too. So that you can drive the continuous flow of traffic to your website.

Add keyword rich description:

As said before, it is also like a search engine, use catchy and descriptive content in your description, so people can get you easily on Pinterest. In this part add your pin related keywords like if your pin is about web designing then you would frame keywords like “designing”, “website”, “web development” etc.

Additionally, utilize snappy and alluring hashtags will enable your substance to get found by other individuals.

Add rich pins:

Rich pins provide extra information from your website than the normal pins. You need to apply to validate your pins as rich pins by proving you own the website you are linking your rich pins too. It is simple and easy to do so.

Use original pictures to drive traffic:

In Pinterest, you can see most of the pictures and images are unique and original. The famous pictures can “repinned”, “liked” and “commented” on the most of the times by people. Use original and unique images to drive more traffic to your account.

Pin other people content:

It is not only about pinning your own pictures on to your boards. Just like on any other social media, you need to share other’s people content too. So you look at others pictures and content relating to your product or services and pin them on to your board and also share them.

Pinterest allows you to pin anything you want, but pin pictures according to your topics.

Engage with your followers:

You need to engage with your followers. The more you engage with people on Pinterest, the more likely they will also want to connect with you on your blog and other sites. Repin the content your followers like. Comment, repin and like on your follower’s pins which you like.

Please mail to support@webkites.in or contact us through www.webkites.in to rank your website top in Google.

Instagram is a Social networking website to share photos and videos from a desktop or smart phones. It is similar to Facebook or twitter, everyone who creates an Instagram account has a profile and news feed. When you post a video or photo on Instagram, it will be shown on your profile. It can able to see by followers of you and you can able to see photos and videos of others whom you followed on Instagram.

There are many ways to get Instagram followers and the likes, in that some of the tips I would like to share. Some of them are,

Make use of Captions

Captions are the one plays an important role in the increased engagement. So that helps you get more Instagram followers. Here are few methods to keep in mind.

Use most important words up front:

Captions in user feed cut off after some lines of text, so that put important words on the top.

Ask a question:

This helps your audience to leave a comment with their answer. This engagement leads you to visible your account too many people.

Emoji:

It can help to make attention to the reader’s eye in the highly visual social network.

Try different caption Lengths:

Use long-form captions and short-form captions to post.

Like more People photos

To become popular in Instagram, all you need to do is make people see your posts. The easiest way is to like people stuff but doesn’t randomly like everything you see. Like the people stuff who you want to follows you.

Post regularly and at the right time

Analysis by Tailwind noted that “by posting to Instagram daily will grow followers four times faster than posting less than once a week”. So post daily at the right time. The best time is to post in the morning, lunch time or after work in the Monday to Friday basis. Most of the people don’t active in Instagram during working hours. According to your customers, active time post your content in that time.

Have a great bio and profile

Your profile is the backbone of your presence on Instagram. And one of the keys to increasing your followers. Who will click the follow button a profile that’s unclear, incomplete?

Your profile is made up of the name, username, website ad bio.

Name:

Up to 30 characters, and included in the Instagram search, so you may wish to include a keyword.

Username:

Make it consistent with your username on other social network channels to make it easy for followers on other platforms to find you on Instagram.

Website:

Here the place you can add a clickable link.

Bio:

Here, you can tell about you or else about your brand identity up to 150 characters and show new visitors why they should follow you.

Stick to a Schedule

It’s very important that your followers know when to expect a post from you. If you are active daily on Instagram then, post daily. Your audience will expect that regular post.

Update your account daily or otherwise, it will disappear for weeks.

Don’t be boring

If people are coming to your account for your photos then, Post what people like you but don’t post the same thing like sunsets, natures over and over. Post variety of photos what they like.

Use interesting Hash Tags

Hash tags are the ultimate one to get more views for your posts. So use attractive and interesting hash tags for your post.

Interact with your Audience

Comment to your audience posts likes a photo of them and respond to the commenters.

Take Smarter Selfies

Take your own beautiful, smarter selfies and upload it regularly then, get more likes and followers for your selfies.

Please mail to support@webkites.in or contact us through www.webkites.in to rank your website top in Google.

Let us discuss the How to rank for many Keywords within a single page,

The First thing is to go to Google AdWords, click on tools analysis and then click on keyword planner. Then click on search for keyword and ad group ideas and put your specific multiple keywords into this box. Select high search volume keywords according to your page. And then start to optimize your page by using these keywords which you had found. After, incorporate all these keywords into your title tag without over optimizing.

A mistake lot of people do is that, when they targeting multiple keywords for the single page, they use to do like this very, very common. It’s include repeat and repeated again, it’s not only bad for SEO but also it gives very low click through rate. So, include all keywords in the same title without over optimizing.

Next prepare for a description tag, which should include what people search for the query which related to your targeting keywords so, they can click through to this Meta description to your page. The Meta description should contain all of the keywords that you are targeting.

Next switch to the content of the page, in that, include your targeted keywords and make a content. Highlight all of your targeted keywords and use H₂ tags in the content paragraphs that is very important because Google concentrates on more at H₂ tags content in the paragraph tag.

These will form the subheadings for the paragraph and prepare the subheadings by using what, why, how like these words. And write the content which explains about the keywords. In that, you will include subheadings, right? As you write. Include some of the keywords into the content without over optimizing.

Now coming to the conclusion, you can target your multiple keywords on a single page and optimize your page as I discussed above. Optimization is great, as it will build the page’s rankings, while over-optimization is awful, as it can produce precisely the opposite results.

Please mail to support@webkites.in or contact us through www.webkites.in to rank your website top in Google.

Now according to the Google new AdSense policy, Google will terminate ads only from the specific page that violates the Google AdSense rules. This new change will be a great support for the publishers and site owners who mostly depends on the AdSense income only. This new policy will definitely reduce the risk for the AdSense Publisher.

Taking action at the level:

The Google new technology is enabled across all AdSense policies as of today. Instead of removing ads from publisher’s entire website, it turned off ads at the page level. The Google will take the action faster with site penalties. It will wait until a certain number of pages are in violation before taking action. However, according to page-level violations, it will act immediately.

New Policy Centre in AdSense:

According to new AdSense Policy, when a page is found in violation, the Google AdSense Policy team will send a mail to the Publishers about the ads by informing something like “We have found that your ads don’t meet our AdSense policies.”

The first thing, Google says will serve as a one-stop shop for everything publishers can know easily about the policy actions. In the new policy center section, the publishers will be able to view details on any page-level or website-level. Viewing on a page-level will show full details about what policy is violated and the current status. So, that Publishers can know about the problems and able to know how to resolve and send a request to review the page. For AdSense team, to review the page it will take hardly one week to complete. Publishers also can able to remove the ad code from that particular page.

The Second Change is Google announced that, its move from site-level to page-level policy actions. Until now, the default action taken by the Google when a violation of against AdSense policies was found. Those websites will completely disable ads site-wide. This is not much popular with Publishers or owners that Google making ads disable from those websites who meets against AdSense policies through page-level policy.

Please mail to support@webkites.in or contact us through www.webkites.in to know more about the latest updates of Google.

What is SSL?

SSL stands for Secure Socket Layer, which means the connection between your computer and our website. It is the standard security technology for establishing an encrypted connection between a web server and a web browser. It allows for private information to be passed without any problems of eavesdropping, data tampering and message forgery.

How Does SSL Work?

5 Reasons Why HTTPS Should Be Enabled on Your Website:

1. It’s better for your business
2. Improve SEO Rankings
3. SSL is Required for AMP
4. Google is Indexing Mobile
5. “Not Secure”

It’s better for your business:

Nowadays, more users are not willing to shop on a website which does not contain a green padlock. If you do not secure your website then you not only risking your user payment but also losing a lot of business. So, HTTPS is better for your business.

Improve SEO Rankings:

Google officially mentions that an HTTPS websites will get more priority than non-HTTPS websites. For example, you and your competitor have the websites same as good as each other. If your competitor has HTTPS website then it will get high priority in Google results. Thus, HTTPS helps to improve SEO rankings than non-HTTPS websites.

SSL is required for AMP:

AMP stands for Accelerated Mobile Pages is the technology that loads certain pages instantaneously on mobile. The AMP requires SSL. AMP is going to play a major role in SEO in the coming months. So, that AMP pages will get a better ranking than non-AMP pages.

Google is Indexing Mobile:

Google is going to start indexing mobile pages because most of the website traffics are generated through mobile. Their algorithms will eventually use the mobile version of a website content to rank pages from that site. Google recommends that certain best practices which start migrating to a secure website. HTTPS is a must for your website if you want to keep your SEO intact.

“Not Secure”:

From January 2017 to still today, Chrome notice that “Not Secure” in the browser bar for any website that does not enable HTTPS. It results in poor business.

Finally, coming to the conclusion that HTTPS is quite expensive but it is worth the money and effort. Safety and security of your client data’s are must. It helps to secure the data. It is very useful for SEO.

Please mail to support@webkites.in or contact us through www.webkites.in to rank your website top in Google.

Let us, discuss some of the tips to increase website Performance to improve SEO rankings, are as follows.

Image Optimization:

You need to focus on three things,

1.    Image size

2.    Format and

3.    Src attribute

Image Size

Use correct image Size

Image Format

JPEG, PNG, GIFs

JPEG – best Option

PNG – Good, but some old browsers may not fully support it.

GIFs – Use for small or simple graphics and animated images.

Avoid using BMPs or TIFFS.

SRC attribute

Avoid blank image src codes. In HTML, the code of an image includes,

<img src=””>

When there is blank in the quotation marks, the web browser accepts the request to the directory of the page or to the current page itself.

It leads to unnecessary traffic to your web servers and can corrupt data’s.

Reduce HTTP requests

One of the main factors of improving website performance is to reduce the number of round trips i.e., the browser needs to make to the server. Whatever your website files have like CSS, JavaScript or images those needed to be downloaded to the browser. By making this factor your website speed performance will increase.

If you add separate CSS files for various sections of your website then you will recognize it gainful to have all the CSS in one stylesheet, same as for JavaScript and other resources.

Include your CSS like this,

@import url(‘myCss.css’);

After reconsider and use,

<link rel=’stylesheet’ href=’myCSS.css’>

By making this, resulting in faster page load times.

Minifying HTML, CSS and JS:

Remove unnecessary Characters from your HTML, CSS and from JavaScript, like as;

1.    Block delimiters

2.    Comments

3.    New line characters and

4.    White space characters

This would result in the speed up your load times and it can reduce your amount of code i.e.; requested from the server.

Avoid redirects:

Try to avoid redirects on your website, redirects creates additional HTTP requests and increase load time.

Enable Cache:

Enable cache on your website to reduce bandwidth and improve website performance. Both web servers and web browsers allow caching. Cache is a temporary storage of web pages. This saves time on servers and makes faster.

Serve scaled images:

Always upload your images at a scale not rely on CSS to reduce the size of them.

Content Delivery Network:

Keep your media files in the content delivery network is one of the best ways to speed up your website. It can save up to 60% bandwidth and it delivers them through web servers to the nearest user’s location. It increases the faster load time of the website.

Reduce Plugins:

Reduce the unnecessary plugins on your website.

Hotlink Protection:

It is used to protecting your website images will displaying on another website. Which means restricting HTTP referrers from embedding your assets on other websites.

Example:

Place this code in your .htaccess file:

RewriteEngine On

RewriteCond %{HTTP_REFERER} !^http://(.+\.)?domain\.com/ [NC]

RewriteCond %{HTTP_REFERER} !^$

RewriteRule .*\.(jpe?g|gif|bmp|png)$ http://i.imgur.com/donotsteal.gif [L]

By using these simple tips, we can improve our website performance to rank on Search Engines.

Please mail to support@webkites.in or contact us through www.webkites.in to improve your website performance and rank on Google.