SEO (SEARCH ENGINE OPTIMIZATION)
SEO (Search Engine Optimization) is a process and techniques used to attract more customers to a website, by attaining a high- rank placement in the result pages of search engines like Yahoo, Google etc.
WHY SEO IMPORTANT FOR A WEBSITE
1. OPTIMIZED VISIBILITY
Generally, Internet search users will not click directly through the pages or search result pages. Thus, a website ranking is based on the organic search results which will increase the number of visitors to the site. SEO helps in increasing the accessibility of a site easily and also helps the search engines in finding the site more often thus the visibility of the website will be improved. SEO is a best practice that developers follow while creating a website which helps in achieving better ranking in search engine results.
2. ORGANIC SEARCH
Organic search plays a vital role in the performance of a business website.SEO helps in finding the relevant search results through organic search as per the customer query where the contents of text and metadata are optimized which ensures that the right information is shown in the context of the search query to obtain more clicks from search results.
3. BUILDS TRUST
Websites with higher search results are most often seen as credible and more trustworthy. SEO helps in creating a good website with user- friendly environment which will be easily discovered in search results thus giving the trust and brand credibility in all terms.
4. BUSINESS IMPROVEMENT
Using SEO process will bring a positive impact in the buying cycle since it ensures that the brand is visible to the relevant people when needed and also enhances the healthy conversation between the buyer and the customer which automatically improves the business.
5. DISCOVERING NEW OPPORTUNITIES
SEO always discover new opportunities for the brands to keep updated as well to shine in the market thus paving the way to the modern digital world.
6. SOCIAL MEDIA ATTENTION
An SEO web design based website allows the social media to share the content straight from the website easily through which the website gains the social media popularity thus creating the brand awareness and also increases the amount of high-quality search traffic that is reaching the website.
7. EFFECTIVE ADVERTISEMENT
SEO creates a good advertisement experience which attracts the people through ads to click to our website thus gaining the popularity to the website.
8. GOOD USER EXPERIENCE
In general, customers will be satisfied more if they get the results what they want in fewer clicks easily and quickly thus saving their time. SEO provides a positive user experience through which the number of users will increase for the website and also improves ranking.
Thus, Implementing SEO on a website will add more value to that website and its marketing efforts. SEO is the new marketing skill which will be helpful in creating a quality and standard website to meet the customer demand also to stay competitive in this advanced world.