Facebook Remarketing is the one way of reconnecting with Facebook users those who have already visited your website page. This will be done by installing a pixel on your webpages, which sends information back to Facebook.
If the user is signed in, their account is logged and is then eligible for retargeting campaigns. You should setup the custom audiences to capture the users and set a goal for them to complete like click your phone number, for instance.
Those who don’t complete the goal are added to the custom audience list. It have auto-remove visitors those who have completed the goal. So, that easily you can target those users by creating simple demographics and relevant content.
It allows you to interact with people who have previously visited key pages on your website and offers them a new efficient way to coincide the right people with the right message.
Some of the Facebook Remarketing practices are,
Expand the market reach:
Expanding the target to those individuals who share characteristics with your potential and existing customers. You can do this by creating a custom audience list which includes people who have visited a particular page on your website.
The advantage of this method is to reach potential new customers that you were missing out on and who are interested in your product or services might convert into buyers.
Lower Cost per Click:
When compared to remarketing on search engines than its lower cost on remarketing in Facebook per click. Because the lower cost is that Facebook traffic is less targeted than the search engine traffic. The Search engines normally work around pull marketing since the people has searched for your product to start with, but Facebook exposes new potential clients to your product (push marketing) since, really, Facebook users aren’t searching for your product or service right now.
Drive Higher Conversions:
It takes time to converting a first time visitors in to buyers. If your industry is competitive, users can browse multiple websites before they complete a purchase. Once they left your website, they can forget your name and you might be lost your sale. To avoid this, remarketing to website visitors, who left your website and again they see you on Facebook will be more recognizable and efficient to boosts your chances of them converting.
You can exclude users those who have completed a sale by simply creating a custom remarketing segment for users who visited your thank you page and then preventing them from seeing your campaign.
When a person who purchases your products or uses your services and they think that a good experience then, they recommend your brand or business. It’s not about to limit your remarketing only to potential customers. Displaying ads to those who have already purchase from you, allows current customers to interact with potential customers.
Happy customers always share positive comments and engage with your content. This can improve positive impression of your brand and might have increases the conversions, also increases brand loyalty.
This can leads to generate more engagement and conversions among potential or existing customers.
Mailing List Integration:
You can remarketing through mailing lists. You have to create a custom audience and import the mailing list. After that Facebook matches it up with the profile attached to the email. This way you can market to users even those who not known you have a Facebook page.