Uses of Google URL Shortener

Uses of Google URL Shortener

What is Google URL Shortener?

Google URL Shortener stands for Universal Resource Locator. It is also known as and is a URL shortening service offered by Google. It compresses the long URLs into fewer characters to make a short URLs that can easier to share, tweet and e-mail to friends.

Users can easily make their short links at or they can programmatically make them through the URL Shortener API. Users can able to write applications to use HTTP methods to create, inspect, and manage short links from the desktop, mobile, or web through the URL Shortener API.

Why a URL Shortener?

Sometimes, the URLs are clumsy and unattractive. They don’t make readers to understand and destroy the attractive of everything. Most importantly long URLs don’t add worth to anyone. Using a URL shortener is needed, because it’s better when the URLs are smaller and requires a small amount of space only.

Uses of Google URL Shortener:

Make links more manageable

If you are sharing a link to your blog.

Which one is easier to use?

This long URL:

Or this

Shortened URL:

They Can track and compile click data

It is used to track the analytics of the URLs. It includes,

Number of Clicks,

Traffic Sources and





By tracking the performance of the links, easily we can understand what their audience is engaging with and adjust their strategies accordingly to the business.

Using a shortened URL in an email

Using a long URLs in an email is not at all fair to the readers. Using shortened URLs in an email can turn a much more readable message to the readers.

Can be transformed into social media services

Using a shortened URLs in your posts is a must. When you use a shortened URLs, there will be more space to write a detailed description of your services, messages or marketing. So that easily you can share your thoughts on Facebook, Twitter and other social media.

Promote sharing

Shortened URLs make much easier to share, which promote sharing as well. We hope many shares as possible when we post.

Advantages of Google URL Shortener:


Warning message if the short URL points to a suspected malware, phishing, or spam website.


Reliable service with good uptime.


It is used to track the number of clicks for your link.


Fast resolution of short URLs (in a few milliseconds).

How to use Google URL Shortener:

First, go to the website of


Next, place your long URL in the given field, confirm that you are not a robot and click shorten URL box.


After that, you will get a popup box with the shortened URL and details of the given URL.

Finally, copy the URL and click done.


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