In online marketing paid advertising helps you to drive more visitors to your website as well as gain more profit to your business.
In Online advertising if someone clicks your ad you need to pay for it or else no need to pay. There are many merits in online advertising one among them is the text ad.
Let us see how your text ad helps you to improve your online marketing.
Some tips about text ads:
- Clearly know about your text ad format.
- Include the URL in your text ad
- Add necessary keyword in ad text
- Provide relevant landing page
- Avoid using business name in ad title
- Avoid unknown abbrevations
CLEARLY KNOW ABOUT YOUR TEXT AD FORMAT:
First, you have to clearly understand in what format your text ad should be in? Text ad should contain ad title, your website URL and description about your ad . Your text ad title should be maximum of 25 characters in length should not exceed beyond this.
Example of text ad
INCLUDE THE URL IN YOUR TEXT AD:
You should add your website URL in the text ad. Display URL length should be about 35 characters. Your URL will be displayed in green color. When people clicks on your ad they will be moved to your landing page.
ADD NECESSARY KEYWORD IN AD TEXT:
Add keywords in your ad text. Avoid keyword stuffing. The Description should contain only two lines in ad text. The first and second description line should contain 35 characters in length. These two lines of description may look differently in mobile. If you wish to target people from China, Japan, South Korea etc you have to use longer ad text.
PROVIDE RELEVANT LANDING PAGE:
After someone clicks your text ad, users will be taken to your website page that is called as a landing page. Landing page you provide should be relevant to your text ad. For example, if your text ad is about web designing, your landing page should be about web designing. Many make mistakes in landing page there text ad will be about web development and there landing page will be relevant to SEO services. Due to this mistake users may leave your website as soon as they visit. So provide relevant landing page.
AVOID USING BUSINESS NAME IN AD TITLE:
Ad text has only limited characters so don’t waste those spaces by adding your business name. Your website URL will be having your business name so it is unnecessary to use your business name in your text ad.
AVOID UNKNOWN ABBREVATIONS:
Nowadays, many people using unknown abbreviations for their text ad avoid using these abbreviations many people will not able to understand these terms, for example call today will be written as a call tdy or call 2dy many users will not understand these terms.
These are the main terms you should concentrate while you create text ads. If you wish to improve your online marketing with text ads feel free to mail us at email@example.com or visit www.webkites.in