Why it is important to protect your site from Google updates? As the changes made by the Google vary every time you have to focus on using White hat techniques on your website. You have to prevent spam and negative SEO. Check for duplicate content.
• Duplicate content
• Spammy links
• Keyword stuffing
• Viruses and Malware
• Using reciprocal links
• Low quality content
• Backlink publishing speed
Some steps to safeguard your site:
• Build quality content
• Pay attention
• Avoid low quality links.
These are some reason why your site is penalized by Google. How you can save your website from Google penalty? Let us see
Google algorithm updates:
To find out whether your site has been affected by Google updates you should check Google web analytics report.
This update mainly focuses on quality content and it was rolled out in 2011.
How to fix these Google Panda update issues:
First remove the duplicate content from your website. Check whether any duplicate meta title or description is present. Go through the URL structure in order to find out any duplicate pages created or not.
Penguin update focuses on quality backlink and it was rolled out in 2012.
How to fix these Google Penguin update issues:
First, you have to remove the low quality backlinks. Google’s Disavow tool can be used if you feel that your site contains spammy or low-quality backlinks.
Woolly Mammoth update:
This update mainly focuses on freshness of content and it was rolled out in 2013.
How to fix these Google Woolly Mammoth update issues:
Update your website content regularly. Add a blog to your site, it helps you with site updating. Fresh content should be added.
Hummingbird which focus on content.
How to fix these Google Humming bird update issues:
Provide questions and answer content on your website. Focus on Long-tail keywords. Using rich snippets to increase clicks.These are the ways you can fix the Google algorithm update issues and increase your website traffic to improve your business.
Google penalty warnings:
If your site has been penalized by Google, you will receive a message to your Google webmaster tool from Google.
Google Reconsideration request:
Before sending a Google reconsideration request check whether you removed all your manual actions and clear the Spammy links if not submit disavow request.
These are the ways to protect your site from Google updates and penalty.