Google Adwords is a pay per click product provided by Google in order to help business associates get popularized among surfers and get more profit in their business.Google lists the ads depending upon the keywords the user searches for. This advertisement will be listed in the search engine page, videos, mobiles etc.… it is up to the advertiser to decide where the ads need to appear. If surfers click the ads, then they would be redirected to the specific site what ever the advertiser has configured.
Make sure whenever the campaign is created it should contain related keywords and images.These ads will be listed in the top of the search results or right side of the search results where the positions differ based upon the ad rank.For example, if we search for a web designing company in Chennai advertisement related to the keywords will be listed.While choosing keywords for your advertisement choose competitive keywords and put yourself in customers’ shoes what will you be typing.
Adwords is formed by the combination of the Bid and Quality Score.Bid means nothing but amount you credit for your keywords.
The cost for the adwords is also considered with the keywords you choose for your advertisement.The term cost-per-click denotes the amount you’re willing to pay for your advertisement.If you have higher Cost-per-click your ad will gain higher positions.Cost-per-click will be collected by the advertisers based on the clicks your advertisement gets.
Now Google introduces call out extensions to make the user convenience. Ad extensions show extra information in your advertisement.Some of these advertisements will be manual and some will be automated. If two ads have common bid and quality the ad with greater impact and extension will lead from the other.
The above is the way to create Ad extensions.While creating your advertisement you have to choose this Ad extensions.This includes Location,Sitelinks and Call.
Adding the location in your advertisement means a location where your company situated will be located.Sitelinks means description about your product.Forexample,If your company is providing services in Web design services and Web template, services means you can include those services in the Sitelinks.
Ultimately, its Call extension it means you can list your advertisement with your company phone number so that the customer can reach you easily.Using these above extensions in advertisements gain more rank.