Google tag manager initial release was on 1st October 2012. Google tag manager version 2 was released on October 2014.
The Tag is nothing but the website code that help us to measure the website traffic and information about the visitor behavior, but adding too many tags makes your website slow.
Google tag manager helps the site owners to update the website quickly and easily.
With the help of Google tag manager user interface, you can update Ad Words and analytics instead of editing the code in the website.
Why Tag Management system?
If your site is very slow and burdensome due to many tags, taking more time to implement new tags, Google Tag manager helps you in making your job easier.
Managing multiple tags is a tedious process but with the help of Google Tag Manager you can consolidate all your site tags in a single Admin panel. Now you can include that snippet code in your website.
One of the subsidiary feature in Google Tag manager is, Asynchronous Tag Loading.
Asynchronous tag loading is helpful in preventing the slow-loading tag from slowing down the rest of your website.
How to set up Google Tag Manager?
1. First visit the Google Tag manager https://www.google.com/analytics/tag-manager/
2. Set up your account name
3. In second step set up your container name
4. You have to choose the container type that is the web, iOS or android
5. Accept the terms of the agreement
6. Finally, you will receive Google Tag manager code
7. Install the code on your website.
These are the steps to set up Google tag manager for the Web.
Next let us see about how to set up Google Tag manager for Mobile Apps.
We have to follow the same steps like Google Tag manager for web but instead of choosing web we have to implement Google Tag manager SDK for Android or iOS.
After the setup process, you can add tags such as Google ad words, Analytics and conversion tracking tags through Google Tag manager user interface.
By this way you can implement Google Tag Manager for your website.