The SEO industry is one of the constantly changing industry and there are many new trends this year also and we also have to get updated according to these trends. If not it will impact on our website rankings.
In order to avoid these impacts we should learn SEO trends that dominates 2015. Some of the SEO trends that dominate 2015 are:
- Traffic and Ranking analysis
- Brand should be mentioned
- Promotion on Social networks
- E-mail marketing
- Long-tail Keywords
- Mobile traffic
- Content marketing
Traffic and Ranking analysis:
There are many tools available for checking our website traffic and website ranking. Analytics is one of the best tools for checking the website traffic. Analytics help you know how visitors, visits your website and through which keyword people enters your website.
Brand should be mentioned:
Brand mentioning helps in building your brand awareness. Branding is important for SEO. Now Google has turned away from the traditional link building and gives importance to branding and citation. So the SEO team should concentrate more on branding and citation.
Promotion on social networks:
Social media networks have become essential for business. Promoting your business in social media leads to gain more visitors to your website. Always update your social media sites to get more visitors.
E-mail marketing is the best way to keep in touch with your clients. Information about your new products can be emailed to your customers it will build trust and confidence among clients.
Long tail keywords mostly have very low competition and it helps you in gaining good ranking. They provide low search volume, but long tail keywords offers high quality keywords.
Nowadays you receive many visitors to your website through Mobile. So it is important to convert your site into responsive website. These types of website adjust to any type of screen size like desktop, laptop, mobiles and tablets and another important factor is your website loading time should be under 2 seconds.
The Main factor that you should focus on your website is content. The Website should contain unique content and duplicate content may lead to Google penalty. Duplicate content also affects SEO ranking factors.
These are the main factors that dominate SEO in the present year. You have to concentrate more on SEO trends. SEO is a field that changes daily so you have to be updated.