Online Marketing is also known as Internet marketing or online advertising. Internet marketing means adverting their services or business through internet.
Advertising through internet includes Search Engine Marketing, email marketing, Social Media marketing etc..
Online advertising can also be performed by advertising agencies they place the ads and track the advertisement statistics.
Advantages of conventional advertising:
- Payment is often relative with audience response
- Immediate business of knowledge and content
- Not restricted by geography or time
Types of Advertisements:
- Floating ad
- Expanding ad
- Polite ad
- Web banner ad
- Text ad
Floating ad is a type of rich media. Rich media use the latest technology such as applet and streaming video. This interacts with the user and ads change when the user moves the cursor. Floating ads appear on the web page in a rectangular window or in the full screen.
Expanding ad is also a type of rich media. This type of ad changes the size and modify the content of the web page. Expanding ad restricts the advertisers to add more information on the given space. Expanding banner is of two types collapsed panel and expanded panel.
A polite ad is a type of large ad, but viewed as a compact segment to avoid the interference of content being viewed.
WEB BANNER AD:
Web banner or banner ad is a type of advertising delivered by an ad server. This type of advertising requires embedding an advertisement into a web page. Banner ad or web banner ad also uses rich media to include video or audio elements using HTML5 and Adobe Flash etc..
Text ad is most common ad. This type of ad includes links to your website and description about your products or service. Text ad contains a title which also links to your website.
TYPES OF ADVERTISING:
- E-mail advertising
- Semantic advertising
- Contextual advertising
- Affiliate advertising
FEATURES OF ONLINE ADVERTISING:
- Good feedback from users or visitors.
- More traffic to your website.
- Online advertising campaigns are less expensive.
ADVANTAGES OF ONLINE ADVERTISING:
- Ad works for 24/7
- Less expensive
- Target audience effectively.
- You can set daily spending limits.