A Landing page or lander is any webpage where the user will land on.The landing page is different from the master web page. Landing pages are the perfect tool for capturing a segment of targeted traffic to focus on one activity
Five different types of landing pages are:
- Click through
- Lead capture
- Home page
Click through a page is sometimes called as jump pages.The goal of a click-through page is to rehearse the visitor to the product/service you are attempting to trade.Click through page provides more information to the buyer before they enter into a shopping cart.
The main goal of the viral is to change your guests into customers, engage them to inform their friends furthermore. The goal is not only to visit the site, but also to inform their friends that where they found.The webpage that consists of blog posts,photos and videos is known as viral.
Lead capture helps us in obtaining user’s E-mail address so that we can reach them easily.Lead capture helps in increasing your conversion rates and scale down your price per lead if you use the following tips:
- Clear expectations should be on top.
- Use specific, targeted landing pages and messaging.
- Scale down distraction and increase clarity.
- Think beyond the landing page.
- The above are, the more or less of the tips on increasing your conversion rates.
While designing a landing page for mobile device viewport size should be kept in mind.It’s not important that the content should be large and there should be more images .The color and content on the page should be catchy and it should be navigative.Landing page designed in the way that it should be accessible,fast,brief,legible and it should be called friendly.Some of the mobile landing page creator tools are Google sites, convrrt, Spark page,Atmio,Jaemobi.
Some companies will give the link to the home page, but it is not good.Home page should achieve three main goals namely:
- Identify with the visitor’s needs.
- Create a memorable experience.
- Helps the visitor to their desired action.
While designing a home page, we have to remember about Title and Description, and it should be easy in navigation and the content should be readable.