What is Google Analytics and its uses?

What is Google Analytics and its uses?

Google provides the google analytics service. Basic version of this service is free of  cost and full version is paid. By applying  this service we can find out our website statistics.

With the help of analytics service we can sketch the new visitors visiting our site and returning visitors. Analytics service can find out that from which part of the country the visitors are visiting the website whether they visited the website through desktop or mobile phones.

Analytics  help the website administrator  to find out from which browser  the visitor visited the website and it also provides the screen resolution,service provider,and operating system of the desktop and mobile the user viewing.

 

 

Google Analytics

Google Analytics

Above image represents  the new visitor and returning visitor of the website. We can also see mobile and desktop information by this tool.

Analytics service shows the administrator about the active users on the website.It also provides daily,weekly and monthly events on the website.Admin can also determine which age people visited the web site, the percentage of male and female visited the web site.

Google Analytics uses

Google Analytics uses

The above image shows from which location the user visited the website how much time visitor spends on the website, a bounce rate of the website,and new users to the website.

Analytics  shows the Network, browser and OS details  to the administrator. In a network, admin can find out from which network visitor is visiting the website.Browser and OS   mean, whether it is chrome,Firefox,opera mini or UC browser.It also denotes the bounce rate,new users and average session duration of the visit.From which model  device the user is visiting the website can also be viewed.

Analytics also consist of the default channel grouping it includes organic search,referral,direct and social.Organic search means visitor visited the website by keywords,referral means through reference,direct means with the website name,Social means through social media such as Facebook, Twitter, etc… Analytics  contains Campaigns,Keywords,Adwords,Social  and search engine optimization.In Keywords we can found which keywords are paid and which are organic.Data hub activities show the blog details of the website.Behavior flow shows the portion  of page reviews.With the help of analytics site speed can also be calculated.It also describes about  Adsense  and its referrals.

These are the google analytics with the help of analytics official website administrator can calculate the number of visitors to the website.

To setup google analytics for your account mail us at support@webkites.in and visit www.webkites.in to view more…