Google provides the google analytics service. Basic version of this service is free of cost and full version is paid. By applying this service we can find out our website statistics.
With the help of analytics service we can sketch the new visitors visiting our site and returning visitors. Analytics service can find out that from which part of the country the visitors are visiting the website whether they visited the website through desktop or mobile phones.
Analytics help the website administrator to find out from which browser the visitor visited the website and it also provides the screen resolution,service provider,and operating system of the desktop and mobile the user viewing.
Above image represents the new visitor and returning visitor of the website. We can also see mobile and desktop information by this tool.
Analytics service shows the administrator about the active users on the website.It also provides daily,weekly and monthly events on the website.Admin can also determine which age people visited the web site, the percentage of male and female visited the web site.
The above image shows from which location the user visited the website how much time visitor spends on the website, a bounce rate of the website,and new users to the website.
Analytics shows the Network, browser and OS details to the administrator. In a network, admin can find out from which network visitor is visiting the website.Browser and OS mean, whether it is chrome,Firefox,opera mini or UC browser.It also denotes the bounce rate,new users and average session duration of the visit.From which model device the user is visiting the website can also be viewed.
Analytics also consist of the default channel grouping it includes organic search,referral,direct and social.Organic search means visitor visited the website by keywords,referral means through reference,direct means with the website name,Social means through social media such as Facebook, Twitter, etc… Analytics contains Campaigns,Keywords,Adwords,Social and search engine optimization.In Keywords we can found which keywords are paid and which are organic.Data hub activities show the blog details of the website.Behavior flow shows the portion of page reviews.With the help of analytics site speed can also be calculated.It also describes about Adsense and its referrals.
These are the google analytics with the help of analytics official website administrator can calculate the number of visitors to the website.